President William Ruto has officially launched a Kenya Film Classification Board (KFCB) state-of-the-art cinema mobile truck that aims to promote local talent and provide platforms for youth to showcase their creative works.
The mobile truck launched by the President at Masinde Muliro University of Science and Technology in Kakamega town is a key component of the “Sinema Mashinani” initiative that seeks to support the film industry, create job opportunities and foster wealth creation in line with the government’s Bottom-Up Economic Transformation Agenda (BETA).
While briefing the President, KFCB acting Chief Executive Officer (CEO) Paskal Opiyo said the ‘Sinema Mashinani’ initiative focuses on identifying and nurturing talent at the grassroots level by supporting the creation, distribution and exhibition of films whose themes promote Kenya’s culture, moral values and national aspirations.
The CEO said KFCB, whose mandate is to regulate the film industry in the country, intends to leverage the initiative to raise awareness and advocate for the consumption of clean content through theatre and film.
“The ‘Sinema Mashinani’ core objectives are twofold: to streamline film regulation across the country and to create sustainable opportunities for job and wealth creation within the creative industry,” he added.
“The mobile truck features a 53-square-metre LED screen, a generator and a sound system and is designed to be self-sufficient,” he said.
The mobile cinema will also ensure only rated content would be eligible for screening, expand access to local content and help strengthen KFCB’s regulatory oversight.
The launch coincided with the International Youth Day 2025 celebrations, whose theme was “Empowering Local Youth Action for Global Sustainable Development”.
While speaking during the International Youth Day Celebrations in Kakamega County, President Ruto said the single biggest problem among young people is unemployment and lack of opportunities, “which was being addressed through rolling out of bold and strategic initiatives”.
During the occasion, the President also launched a job portal called “Kuna Form” that aims at making it easy for young people to access business opportunities in government.
Present during the launch were Cabinet Secretaries Wycliffe Oparanya (Cooperatives, Micro, Small and Medium Enterprises (MSMEs), Salim Mvurya Youth Affairs, Creative Economy and Sports, Kakamega Governor Fernandes Barasa and Youth Affairs PS for State Department Youth Affairs and Creative Economy Jacob Fikirini, among other leaders.
By George Kaiga
