The National Government is developing a policy to regulate the creative economy sector in a move aimed at ensuring talented young people benefit fully from their skill and innovations.
Principal Secretary of the State Department for Youth Affairs and Creative Economy, Fikirini Jacobs, said the policy is being formulated through the Creative Economy Bill, 2025, which has already been presented to Parliament for consideration.
Speaking in the Kinondo area, Kwale County, Jacobs said the proposed legislation will set clear guidelines for the sector while opening up opportunities for youth to earn sustainable incomes, particularly through online content production.
“The creative economy has grown rapidly, especially online, but many young people are not benefiting fully due to lack of regulation. This Bill will ensure content creators, artists and performers are protected and able to earn fairly from their work,” said Jacobs.
He noted that the creative economy has emerged as a key source of employment for young people, adding that the government is keen on supporting innovation, talent development and digital entrepreneurship.
“Our goal is to create an enabling environment where creativity is recognized as a legitimate source of income and employment for the youth,” he added.
Jacobs was speaking during the second phase of the Mr. and Mrs Samba Youth Beauty Pageant, an initiative organized by the Samba Sports Youth Trust to promote talent development among young people.
The organization’s Executive Director, Ali Mwachausa, said participants in the competition had already undergone training in talent development, personal branding and livelihood strategies to help them turn their skills into viable economic activities.
“This programme goes beyond a beauty pageant. We train the youth on how to package their talents, build confidence and identify opportunities within the creative economy,” said Mwachausa.
He added that the initiative seeks to empower young people by exposing them to creative and entrepreneurial opportunities while nurturing discipline, confidence and self-reliance.
“Our aim is to ensure that young people can earn a living from their talents while contributing positively to society,” he said.
The event brought together youth, community leaders and government officials, underscoring growing collaboration between the government and grassroots organizations in promoting the creative economy as a pathway to employment and economic empowerment.
By Chari Suche
