Farmers in the six coastal counties will benefit from improved access to modern agricultural machinery following the launch of the New Holland Agriculture Showroom in Mombasa by Inchcape Kenya.
The new Kibarani-based facility will serve farmers and agribusiness stakeholders in Taita Taveta, Kwale, Kilifi, Mombasa, Lamu and Tana River counties with tractors, combine harvesters, spare parts and aftersales support.
The Coast launch follows the official introduction of New Holland Agriculture’s distribution franchise for Kenya in Nairobi, marking the expansion of agricultural mechanisation efforts in the country.
To ease access to equipment, Inchcape Kenya, in partnership with banks, is offering financing of up to 95 per cent of the tractor value, payable over 60 months, with one-year free insurance.
Speaking during the launch, Inchcape Kenya Managing Director Marion Gathoga-Mwangi said the company’s focus extends beyond equipment sales to comprehensive farmer support.
“As the official distributor of New Holland Agriculture in Kenya, Inchcape is now exclusively selling the tractors and combine harvesters. But selling is not the only solution we are offering. Our role covers distribution, after-sales support, parts availability, field service by our team, and above all, customer education on New Holland Agriculture,” she said.
Mwangi added that flexible financing is central to supporting farmers’ productivity across different farming seasons.
“Our promise is simple: we are with you, season after season. Whether you are ploughing, planting, harvesting, or transporting, the New Holland product range is with you.
In collaboration with partner banks, we are offering flexible financing options of up to 95 per cent of the tractor value, payable over 60 months with one-year free insurance,” she noted.
New Holland Vice President for the Middle East and Africa, Vincent De Lassagne, said the partnership with Inchcape Kenya reflects a shared commitment to farmers.
“At New Holland, we believe that real progress comes through strong partnerships built on trust, shared values and a common ambition.
Inchcape Kenya is not only a distributor but a true strategic partner that understands local needs, stands close to farmers, and shares our commitment to excellence,” he said.
He added that the launch signals New Holland’s long-term commitment to agricultural growth, innovation and sustainability in Kenya.
Inchcape Africa Managing Director Francis Agbonlahor said the partnership will advance the agricultural sector by bringing global innovation to local farmers.
“Our purpose is to bring mobility solutions to people and businesses. Today farmers across Kenya can access global innovation and operational excellence in their farms with New Holland Agriculture, now exclusively at Inchcape Kenya,” he said.
Inchcape Kenya added New Holland Agriculture to its portfolio in June 2025, as part of efforts to help farmers transition from subsistence to sustainable farming.
The company plans to expand to Meru and Nanyuki, even as it continues to bridge mechanisation gaps in Kenya’s agriculture sector.
By Sitati Reagan
