The government has issued a stern warning to cartels driving the illegal alcohol trade, unlicensed betting operations and drug trafficking networks, urging communities to rise up and shield the youth from the grip of organized crime.
This bold message came as Kenya joined the rest of the world in commemorating the International Day Against Drug Abuse and Illicit Trafficking, with a high-profile sensitization event held at Uhuru Gardens in Kericho, under the global theme Stop Organized Crime.
The event brought together key partners including the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA), National Council of Churches of Kenya (NCCK), Kenya Red Cross, the County Government of Kericho, and Kericho Township Technical and Vocational College (KTVC).
Students, local leaders, and members of civil society took part in marches, exhibitions, skits, and awareness forums.
Addressing the gathering, Kericho County Commissioner Gilbert Kitiyo announced a shift in government strategy from reactive treatment to proactive prevention, with intensified focus on regulation, law enforcement, and community mobilization.
“Bars must not be allowed to operate recklessly in residential areas or near learning institutions. Any outlet found within 300 meters of a school or other restricted zones must be shut down. We are not just enforcing the law for the sake of it. We are safeguarding the mental health, safety, and future of our children and communities,” said Kitiyo.
He further decried the growing nexus between substance abuse, illegal betting, and organized crime, warning that the convergence of these vices is driving a surge in social instability, indiscipline, and lost potential among the youth.
“We cannot ignore the fact that drug abuse, alcoholism, and illegal betting are directly linked to rising cases of violence, theft, school dropout and mental health crises. These problems do not exist in isolation. They are interwoven and must be addressed through a unified and sustained response,” Kitiyo stated.
Kitiyo revealed that a countywide crackdown is already underway targeting unauthorized betting dens and illegal gaming machines. Several of the machines have been seized and destroyed in recent days.
“We have embarked on an intensive crackdown against lottery machines and unauthorized betting dens, especially those preying on idle youth in towns and trading centers. These machines are not just illegal. They are predatory tools destroying ambition, discipline and the work ethic of our young people. We are burning them, and we are not turning back,” emphasized Kitiyo
He also sounded a warning to members of the public who smoke in shared spaces, emphasizing that enforcement of public health laws is being ramped up.
“Smoking in public is a violation of public health law and a threat to non-smokers. It is time we restored decency in our public spaces. We want matatu stages, parks, walkways, and markets to remain smoke free zones as the law demands,” he reiterated.
Turning to the critical role of families, the Ccounty Ccommissioner called on parents to set the example, arguing that domestic environments heavily influence the behavior of children and adolescents.
“We cannot expect children to stay sober when parents are drinking, smoking, and gambling in front of them. If you want to raise a drug free generation, the change must begin at home. We must be the role models we wish to see in our children,” said Kitiyo.
He applauded the efforts of churches, learning institutions, and civil society in complementing government programs, urging them to continue offering safe spaces and mentorship opportunities for young people.
“This is a fight we must all own, not just the government. Religious leaders, educators, NGOs, and even boda boda operators all have a role to play in creating a society where crime, drugs, and addiction do not thrive,” he said.
Throughout the day, students from KTVC and other institutions showcased powerful drama pieces and spoken word performances capturing the devastating impact of addiction
NACADA officials hailed the joint approach taken in Kericho, calling the collaboration a model for prevention efforts across the country.
In a final rallying call, Kitiyo reaffirmed the government’s unrelenting resolve to crush the web of criminality surrounding drug abuse and illicit trade.
“This is about the soul of our nation. We are not backing down. We are coming for the drug barons, the fake betting investors, and every person using addiction as a business model. The future of our country depends on what we do now,” said Kitiyo.
As Kericho marked the global day of action, one message rang clear: the fight against drugs begins at home, and victory will only come through unity, vigilance, and bold collective action.
By Gilbert Mutai
