By D, KNA
Kirinyaga County is set for a major economic shift following a renewed push by the county government to transform the region from a traditional transit zone into a competitive tourism destination.
Governor Anne Waiguru said the county is drafting the Kirinyaga County Local Tourism Bill, 2025, aimed at providing a clear legal and policy framework to guide the growth, regulation, and promotion of tourism across the county.
Speaking during the Jamhuri Day celebrations held at Wang’uru Girls Senior School on Friday, December 12, 2025, the governor said the bill will formalise tourism development efforts and ensure that local communities directly benefit from the sector.
“This bill gives Kirinyaga a structured path to grow tourism and ensure the benefits reach communities across the county,” said Waiguru, adding that tourism has the potential of becoming a key pillar of the county’s economy.
She noted that for decades Kirinyaga has largely been viewed as a pass-through county for travelers heading to Mt. Kenya and neighbouring counties, despite having vast untapped tourism potential. The new strategy, she said, seeks to reposition the county as a destination in its own right.
According to the governor, the proposed legislation will focus on the commercialization and preservation of cultural heritage, development of sports and adventure tourism, regulation of tourism enterprises, and attraction of private sector investors. She urged the County Assembly to prioritise the bill once it is tabled.
Waiguru said Kirinyaga’s natural endowments place it in a strong position to compete in the tourism sector. These include scenic landscapes, rivers, waterfalls, forest trails, fertile farmlands, and proximity to Mt. Kenya, which together offer opportunities for eco-tourism, adventure tourism, and agro-tourism.
She highlighted the Sagana River as a key tourism hotspot, noting the growing popularity of activities such as white-water rafting, kayaking, canoeing, zip-lining, and team-building events. The river has increasingly attracted both local and international visitors seeking outdoor and adventure experiences.
The governor also pointed to rising interest in several waterfalls across the county, including those located in Kamweti, Gatitika, Rwamuthambi, Karumandi, and Njine Kabia. She said these sites present opportunities for hiking, nature trails, photography, and community-based tourism initiatives.
Other notable attractions include Ndaraca ya Ngai, a site of cultural and spiritual significance, Thingira Cultural Centre, which showcases local heritage and traditions, and Murinduko Hill, which offers scenic views and cultural narratives linked to the county’s history.
“We are witnessing more visitors coming for hiking, cycling, and cultural experiences. Kirinyaga is gradually becoming a destination in its own right,” Waiguru said.
The governor attributed the county’s growing tourism prospects to sustained investments in infrastructure and public services. She said the county government has prioritised road construction and rehabilitation, improved water supply systems, upgraded town infrastructure, and expanded electricity connectivity to support economic growth.
Waiguru revealed that Kirinyaga currently has more than 160 hotels, lodges, and resorts, placing it in a strong position to tap into domestic tourism, weekend travel, conferences, and eco-tourism. She noted that improved hospitality capacity will play a critical role in attracting and retaining visitors.
She further highlighted the Sagana Industrial City as a major economic catalyst expected to complement tourism development. The industrial city comprises an Export Processing Zone, a Special Economic Zone, and the County Aggregation and Industrial Park.
“These developments will create thousands of jobs and expand opportunities for local businesses,” said the governor, adding that increased industrial and commercial activity will drive demand for accommodation, food services, and leisure facilities, thereby boosting the hospitality and tourism sectors.
Waiguru emphasised that the county government is keen on ensuring tourism development is inclusive and sustainable, with local communities actively involved in conservation, service provision, and value addition.
She called on stakeholders, including the private sector and community groups, to partner with the county government in developing tourism products that protect the environment while generating income for residents.
As the festive season approaches, the governor invited Kenyans to visit Kirinyaga, citing its unique cuisine, outdoor activities, cultural heritage, and natural attractions. She said the county offers ideal experiences for families, adventure enthusiasts, and travelers seeking serene and authentic destinations.
Kirinyaga County Assembly Speaker Muteti Murimi said the tourism bill, once introduced, will be prioritised when the Assembly resumes sittings after the Christmas recess.
Murimi said the Assembly is committed to supporting legislation that promotes economic growth, job creation, and sustainable development in the county.
