Liaison Group, a non-banking financial service provider on Tuesday unveiled a revolutionary self-service e-portal that allows customers to choose their preferred insurer when in need of insurance services.
The Liaison Group Managing Director (MD), Tom Mulwa said that the aim of the e-portal is to give the Groups’ customers unlimited access to their policy information whenever they needed it.
Speaking during the launch held at a Nairobi Hotel, Mulwa said the portal would give customers the freedom to compare options with different insurance companies to enable them make informed decisions on the amount to spend.
“With the portal, our customers will be able to choose which product suits them at a very convenient price,” said Mulwa.
He announced that customers would be able to choose products ranging from auto insurance, personal accident, last respect, household and business insurance, a purchasing process he said would only take a maximum of three minutes and provide the customer with all the required details.
The MD further noted that the unveiling of the platform puts the customer at the centre of Liaison Group’s operations as promised during the rebrand last year, adding that it would also serve as a stepping stone for future innovations seeking to empower the discerning customer.
In his remarks, the ICT Champion, Prof. Bitange Ndemo said innovation is fundamental to any insurance company during this era of the fast growing technology and advised Liaison Group to use social media to reach customers.
Prof. Ndemo also called on the Group to target the youth who make the highest population in the country as their customers, noting that for them to reach them, they should use digital services to build trust and re-assurance.
“We need to go to our customers, consider the youths and the best way to reach and inform them is through social media. When it comes to insurance, it is not about price but about access because of the many changes in business models,” Ndemo said.
By Diana Wambulwa/ Bernadette Khaduli