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Norfund & Hela Apparel sign agreement to bolster development

Norfund, the Norwegian government’s investment fund, with a mission to support sustainably driven business operations in developing countries, has signed a USD 14 million (Sh1.8 billion) financing agreement with Hela Apparel Holdings PLC to bolster the development of its manufacturing operations in East Africa.

Hela Kenya, established in 2016, is the largest manufacturing facility within the Hela Group and employs over 4,000 people. The facility is also one of the largest of its kind in Kenya, and currently produces approximately 20 percent of the country’s total apparel exports.

While NDBIB, Sri Lanka, was the Financial Advisor for the transaction, Hela is the first major Sri Lankan apparel manufacturer to establish operations in Kenya and has played a leading role in the rapid growth of the industry across the continent over recent years, with the subsequent establishment of manufacturing locations in Ethiopia and Egypt.

“Our expansion to Africa has been a rewarding venture, and we continue to see many opportunities within the region for further development,” said A.R Rasiah, Chairman of Hela Apparel Holdings in a press statement.

Given the increasingly unpredictable global environment, Rasiah noted, establishing long-term financing relationships with strategic partners who share Hela’s vision for Africa as a global apparel sourcing hub plays a critical role in ensuring the envisioned plans for growth are realized.

He maintained that Hela’s African operations provide livelihoods to thousands of people, and its continued growth as a manufacturer will help the firm continue to strengthen and empower many communities across the globe.

“The intended investment in our Kenyan manufacturing facility, which will be supported by this lending from Norfund, is a key part of the Group’s strategy to remain globally competitive,” stated Rasiah.

“On behalf of the Board of Directors, I would like to take this opportunity to thank Norfund for their partnership and support towards the organization’s vision,” he added.

According to the press statement, the proceeds from Norfund’s investment will also be utilized to strengthen Hela’s strategic supply chain partnerships in East Africa which will further enable Hela to leverage regional sourcing from Kenya and Tanzania to a larger extent, providing significant cost and lead time advantages for manufacturing in the region.

In addition, a potential supply chain investment is also being considered by Hela for the proceeds.

Furthermore, Proposed Capex investments within the Kenyan manufacturing facility on process automation will enhance productivity and place the facility in a more competitive position within the region.

“We see great opportunities in contributing to large-scale job creation in East Africa by investing in the apparel and textile industry, in line with our goal of building sustainable businesses to combat poverty,” stated William Nyaoke, Norfund’s Regional Director for East Africa.

Nyaoke said that they have been impressed with what Hela has already delivered through its investments in East Africa and are confident that this partnership will go a long way in helping Hela create more employment opportunities primarily for low-skilled women and those vulnerable in society who struggle to find such opportunities.

Meanwhile, Darshan Perera, Chief Executive Officer (CEO) of NDBIB disclosed “Norfund is one of the largest shareholders of our ultimate parent, NDB Bank, and our relationship with them has been a very successful one indeed, and this transaction is no exception.”

The CEO reiterated that the wealth of knowledge gained by their prior dealings with Norfund and other Development Finance Institutions (DFIs) enabled them to successfully execute this transaction, which is Hela’s first fundraising through a DFI.

“We are extremely pleased to have advised Hela in our debut transaction in the African Region and look forward to working with them in realizing their plans in Africa,” he remarked.

By Michael Omondi


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