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KTDA eyes orthodox tea as demand increases

Kenya Tea Development Agency is in the process of supporting processing of orthodox tea in its allied factories.

The KTDA Chairperson David Ichoho has said they are going to install orthodox tea processing machines in 13 factories in various places in the country.

Ichoho addressing Tea directors in Murang’a noted that the national government has pledged to give Sh. 800 million to assist in procurement of the machines.

“The Sh. 800 million will help us procure eight machines and the agency will buy another five machines to make a total of 13.

“The machines will help in processing of orthodox tea which has high demand in the international markets and will eventually enable farmers to get more returns,” said the chairperson.

Ichoho noted that various varieties of orthodox tea which include oolong, green, white or black tea have a high demand and that KTDA has sourced for a market that requires over 2 million kilos annually against a local production of about 500,000 kilos.

Currently KTDA factories produce a tea variety commonly known as Cutting, Tearing and Curling (CTC) that generates less income as compared to orthodox tea.

“Our plan is to increase our production of orthodox tea because the demand is high and some factories have already procured the machines using their own resources,” Ichoho said.

Ichoho noted that over 95 per cent of the locally produced tea is exported while only five per cent is consumed locally, which he said exposes the produce to global market fluctuations.

He cited the political instabilities experienced in countries such as Pakistan and Iran that are some of the biggest consumers of Kenyan tea.

The chairman further observed that KTDA is eying to tap a wider market in the African continent.

“We want to tap a big market in Africa which has a population of more than 1.4 billion under the policy of Free Trade Area, this will ensure our tea is not highly affected by fluctuation of overseas currencies,” he added.

Ichoho continued, “If we are able to open tariff and non-tariff barriers and approach individual countries diplomatically, we will be able to expand our market.”

In 2021, Kenya was ranked third among the largest tea producers globally after China and Sri Lanka.

The chairperson however decried poor tea production which was attributed to drought experienced in the country since last year.

For the last six months Ichoho said the country produced 542,000 kilos of green leaf as compared to 605,000 kilos that were produced between January and June 2022.

He said the sector, however, has a bright future and that farmers made Sh19 billion more last year from the crop after being paid about Sh63 billion.

He further confirmed that 75 per cent of all tea earnings were paid to the farmers and expressed confidence that the figure will go up with time.

The chairperson further noted that since the agency reduced the interest rate for loans issued to farmers through GreenLand Fedha, a subsidiary company owned by KTDA, more farmers have been applying for credit facilities.

In December 2021, KTDA slashed the interest rate from 21 per cent to 8 per cent in a move meant to increase access to affordable credit for small holder tea farmers.

Consequently, GreenLand Fedha managed to issue loans amounting to Sh7 billion in the last six months, meaning Sh.1.2 billion were issued every month.

By Bernard Munyao

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