Kenya Breweries Limited (KBL), through its premium heritage beer brand White Cap, has announced a Sh2.3 million sponsorship for the 37th edition of the Rhino Charge.
The sponsorship announcement comes ahead of the 2026 Rhino Charge scheduled to take place in Samburu County from May 29 to 31.
The annual event brings together competitors, conservationists, sponsors, and outdoor enthusiasts in support of environmental protection efforts.
Speaking during the sponsorship announcement, KBL Senior Brand Manager Rediet Yigezu said White Cap’s partnership with the Rhino Charge reflects the brand’s commitment to conservation, sustainability, and responsible outdoor adventure.
White Cap views the Rhino Charge not just as a thrilling motorsport challenge but as a vital platform for environmental stewardship. Through this sponsorship, we are proud to contribute towards the protection of Kenya’s natural heritage and support conservation efforts that directly impact communities and ecosystems across the country,” she said.
In addition to the sponsorship, White Cap Lager will support four teams participating in this year’s competition: Geco Chargers, Bush Babes, Charging Hippos, and EV Explorers.
Yigezu said the teams embody the adventurous spirit and conservation purpose of the Rhino Charge while showcasing teamwork and innovation in one of Kenya’s toughest motorsport events.
This year’s edition has attracted a full entry list of 65 competition vehicles, including seven new entrants, highlighting growing interest in the event among conservation supporters and motorsport enthusiasts.
The 2026 Rhino Charge will be hosted in Samburu County, with organizers citing the region’s rugged semi-arid terrain and rich cultural heritage as a fitting backdrop for this year’s theme: “Adventure, Community and Conservation.”
Among Rhino Ark’s recent conservation milestones are the completion of a 32-kilometer electric fence along the northern boundary of the South Western Mau Forest, continued fencing around Mount Kenya and Kakamega Forest, and the establishment of an endowment fund to support long-term conservation financing.
The event will begin with scrutineering on May 29, followed by the main competition on May 30, and conclude on May 31.
Organized by the Rhino Ark Charitable Trust, the Rhino Charge has raised more than Sh2.7 billion since its inception in 1989. The funds support the conservation of Kenya’s key ecosystems and water towers, including the Aberdare Range, Mount Kenya, the Mau Forest Complex, and Kakamega Forest.
By Wangari Ndirangu
