Coca-Cola Kenya has today officially kicked off the FIFA World Cup 2022 by flagging off four winners flying to Qatar to attend and experience the live matches in a bid to enhance customer experience in this year’s world cup.
Coca-Cola, the world’s largest beverage company, has been a FIFA partner since 1974 and an official World Cup sponsor since 1978. This year’s World Cup is the first tournament since the pandemic and has excited fans from all over the world as they prepare to head to Qatar for the World Cup 2022 games.
Speaking at the event, Marketing Director, East and Central Africa franchise at the Coca-Cola Company, Isabelle Kariuki-Rostom, noted that the company shares in the passion its consumers have for football which is one of the reasons they have partnered with the FIFA World Cup since 1974.
“For us, the real magic of the FIFA World Cup 2022 is the connection to sharing your passion for the game and belief in your team, we are committed to bringing football fans closer to the magic of the beautiful game,” said Rostom.
She further reiterated that as football fans prepare for the tournament, Coca-Cola is inviting them to feel the energy and excitement before, during and after every game of the tournament while uplifting and refreshing their shared experience.
In his remarks, Coca-Cola Company’s Franchise Director Kenya and Tanzania, Oliver J Soto recapitulated that their sponsorships highlight their commitment to make a positive difference in all the communities they serve and is in line with the Coca-Cola Company’s purpose of refreshing the world and making a difference.
Soto maintained that the FIFA World Cup marks the pinnacle of global football and the aspiration that every football fan wants their team to achieve.
He expressed that the tournament is known for creating a cultural phenomenon that brings people together through shared promises and ongoing rituals.
“Thousands of football fans across Kenya will also be able to watch every adrenaline – pumping pass and every match-winning goal of the world cup at select regional coca-cola fan zones in Nairobi, Nyanza, Central, Coast and Rift Valley regions,” said Soto.
By Hellen Mwangi and Isaac K’Obonyo