Fly748.com has announced a Sh3 million diamond sponsorship in support of the 2nd Edition of Run 4 Seniors, a Mama Ibado Charity (MIC) fundraising event scheduled for 18 July 2026 at Karura Forest, Nairobi.
The sponsorship will support the planning and delivery of the annual run, which brings together individuals, corporations, running clubs, and well-wishers to raise funds and awareness for vulnerable senior citizens in underserved communities across Kakamega and Isiolo counties.
Speaking on the partnership, Fly748.com Head of Scheduled Services, George Oduor, said the airline is proud to stand with an initiative that promotes dignity, care, and inclusion for older persons.
“At Fly748.com, we believe strong communities are built on compassion, inclusion, and shared responsibility. Our senior citizens have played an important role in shaping our society and deserve to age with dignity, care, and support. We are honoured to partner with Mama Ibado Charity in this noble cause and invite Kenyans from all walks of life to join Run 4 Seniors and make every step count,” said Oduor.
Run 4 Seniors has grown into a flagship platform for raising awareness of the challenges affecting older persons, while mobilising resources for sustainable interventions that improve their quality of life.
Amb. Dr. Amina Mohamed, Director at Mama Ibado Charity, welcomed the sponsorship, terming it a timely boost to the charity’s efforts to strengthen support for vulnerable seniors.
“We are grateful to Fly748.com for walking this journey with us. This partnership reflects the growing recognition that older persons in our communities need consistent care, dignity, and protection. The support will help us expand the reach and impact of Run 4 Seniors and continue delivering programmes that respond to the realities of seniors facing poverty, neglect, and social isolation,” said Amb. Dr. Mohamed.
Proceeds from the event will go towards Mama Ibado Charity’s Seniors Feeding and Healthcare Programmes, which provide monthly food support, access to essential healthcare services, medication support, and community-based care for vulnerable seniors.
As part of the partnership, Fly748.com will leverage its platforms to rally participation and raise public awareness around issues affecting older persons. The airline is also offering a 10 per cent discount on flight tickets to participants who register for Run 4 Seniors.
The airline joins a growing list of corporate partners such as KCB, Sidian Bank, and others, supporting the 2nd Edition of Run 4 Seniors, underscoring the importance of collaboration in restoring dignity and well-being to Kenya’s aging population.
By Joseph Ng’ang’a
