Traders at the Chuka market, Tharaka Nithi County, are reaping benefits of the government’s free public WiFi, with many embracing digital platforms to grow their businesses and reach wider markets.
The once traditional marketplace is steadily transforming into a digitally connected hub, where small-scale entrepreneurs are using internet access to market their products, communicate with customers and improve their livelihoods.
James Munene, a cobbler, says the initiative has significantly boosted his business. By sharing photos of his work online, he now attracts customers beyond the physical market.
“Nowadays, clients send me pictures of the shoes they want repaired, and others come after seeing my work online. It has really improved my income,” he said.
For Nancy Gatwiri, a clothes vendor in the market, the free WiFi has opened up new marketing opportunities.
She now advertises her clothing on social media platforms, posting photos and engaging directly with potential buyers.
“I can post new arrivals, and customers respond immediately. Some even order before coming to the market. It has made business easier and faster,” she explained.
Jackline Makena says the internet has enabled her to stay informed and competitive. She regularly researches new trends and pricing strategies, helping her make better business decisions.
“With the WiFi, I can learn what is trending and adjust my business. It has really helped me grow,” she noted.
The connectivity has also improved communication among traders, who can now coordinate with suppliers and customers more efficiently through online platforms, reducing delays and operational expenses.
The public WiFi initiative is part of the government’s plan to promote digital inclusion and empower small businesses across the country.
By providing free and accessible internet, the programme is helping bridge the gap between informal traders and the digital economy.
In Chuka market, the impact is already evident. Traders are no longer limited to physical customers but are also tapping into online markets, thus increasing their visibility and boosting their incomes.
By Dickson Mwiti and Christine Ngitori
