An innovative performance marketing solution agency dubbed Idea Hive East Africa, originally from Ghana, has officially been introduced into the East African market and is set to offer services like digital marketing, content development, marketing analytics, consumer and brand strategy, client services and marketing technology.
Speaking on Tuesday during the inauguration, Idea Hive Chief Executive Officer (CEO) Mr. Yaw Dwomoh stated that the company is taking pre-eminence of the huge opportunity offered by the African market.
“Today we mark a major milestone in our regional expansion strategy aiming to grow our footprint across the continent while offering more informed strategies to better serve our customers in these markets and we expect that marketing solutions with engagement trackers will optimize return on investment for our clients,” said Dwomoh.
He added that Idea Hive is a performance marketing solution that leverages data, insights and technology that crafts unique and insightful brand and marketing strategies for clients.
Idea Hive East Africa Managing Director Muriuki Murunge said he was excited to lead Idea Hive in the market mainly because he understands the dynamics marketers are facing in an evolving and competitive industry that requires unique solutions to satisfy customers’ needs.
“Over the last seven years, the marketing firm has carved out a niche for itself in the competitive advertising industry and the new business reconfiguration will put the company on a more competitive and sustainable growth path, led by a strong team,” said Murunge.
Idea Hive also had a panel discussion together with technology leaders (Safaricom and Opera Mini) that was centered on giving clients a world class and industry-leading performance marketing solutions.
By Edna Okoth and Irene Mwende