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NCPB launches marketing outreach program

The National Cereals and Produce Board (NCPB) has launched a marketing outreach program to sensitize its stakeholders on how to do business with the organisation with ease.

NCPB Managing Director (MD) Joseph Kimote, said that NCPB aim to sensitize farmers and other stakeholders on its Hub Business Model, which will be a one-stop shop for farmers to seek agricultural farm inputs, as well as advisory services.

“The Board is partnering with various service providers along the agriculture value chain to provide these services to ease business. For example, there is no need for the farmers to be vetted by the Chief or the County Agriculture Office just in order to either buy fertilizer from the Board or to deliver maize,” said Kimote.

Kimote was speaking as he led the NCPB senior management and staff in launching a customer outreach campaign during the start of the Customer Service Week Monday, at the City Stadium Roundabout, Nairobi.

The MD highlighted that the Board trades commercially in quality maize, rice, wheat, and in an array of pulses including beans and green grams that conform to Kenya Bureau of Standards (KEBS) and meet the expectations of the customers.

“All these are traded under the Nafaka Foods Brand. It also offers grain-post harvest services, leases a range of its facilities, and offers Clearing and Forwarding Services under the banner of Huduma Poa Services brand,” explained Kimote.

He added that this marketing outreach campaign will be carried out in all the board’s regional offices in Nairobi, Nakuru, Eldoret, Mombasa, Embu and Kisumu.

NCPB is a commercial State Corporation established under Cap 338 of the Laws of Kenya. It is a Statutory Board under the Ministry of Agriculture, Livestock, Fisheries and Cooperatives.

“We are ISO 9001: 2015 certified and this Quality Management Standard is customer focused. This is in tandem with our aspiration to offer exemplary customer service. The Board relies on its customers for its sustenance and growth and therefore we must make every effort to build a solid customer base and develop strong customer loyalty and be competitive in the market space,” Kimote said.

By Joseph Ng’ang’a

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