By A, KNA
Coca-Cola Kenya on Friday officially launched its FUNUA Flavor consumer campaign, aimed at rewarding loyal customers with instant prizes and weekly jackpots.
The campaign will run across the country, offering prizes such as data bundles, cash rewards, and a grand prize of Sh1 million to be won every week.
Speaking during the launch, Juliana Kituma, the company’s frontline Marketing Director said the process will be done via phones.
“Consumers will be rewarded instantly on their phones. Data bundles will be credited directly, while cash prizes will be sent via M-Pesa for Safaricom subscribers and Airtel Money for Airtel users,” she said
According to Coca Cola, the promotion seeks to boost brand engagement while giving back to customers in a fun and interactive way.
Shoppers at the Kenyatta Market, were the first to benefit and walked away with various prizes, marking the beginning of what Coca-Cola promises will be an exciting nationwide reward spree.
To participate, consumers need to purchase a 300ml soda with a yellow crown, reveal the code beneath it, and text the code to 40311.