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Kericho launches Wezesha Jamii youth empowerment programme

Kericho county government has launched Wezesha Jamii youth empowerment initiative aimed at connecting the youth in technical vocational training institutions (TVETs) to opportunities by empowering them with proven practical solutions for formal and self-employment.

The program, a partnership between the Council of governors and Godrej Group of Companies will be rolled out nationwide as  part of the National Government competence based education for vocational training centers.

Speaking during the launch of the program at Chebigen Vocational Training centre on Thursday, Kericho governor, Prof. Paul  Chepkwony commended Godrej for supporting efforts to expand and equip hairdressing and beauty programmes.

“We  are  very  excited about the partnership as it will fulfil our objective of empowering lives of the county youth,” said Prof. Chepkwony.

Godrej CEO, Garav Kaushal said the company recognized that vocational training enabled sustainable enterprise development  in Kenya.

“Through  hairdressing and beauty therapy  training, we  hope  that youth  would be empowered to identify and seize emerging  opportunities  that can help Kenya sustain its productivity. They  will also be provided with financial literacy, communication  and business skills to enable them to be entrepreneurs,” said Kaushal.

The  Wezesha  youth program will be implemented in 21 other selected counties.

During  the  event, the governor handed over  a  cheque of Sh.2.25 million to the institution being tuition fees for each student  enrolled for hairdressing  and  beauty  therapy  courses.

He  also signed an MOU for a five year partnership with Godrej group of companies.

In attendance during the launch were representatives from county governments of Nyamira, Homa Bay, Kilifi, Narok and  Migori.

Godrej Group of Companies is a leading emerging markets company dealing with cosmetics and darling hair products.

By  Sarah  Njagi

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